Why Did Gutenberg's Printing Press Catch on More Than the One

question 77

Multiple Choice

Why did Gutenberg's printing press catch on more than the one invented in China approximately 400 years before?

• A) More Europeans knew how to read than Chinese people.
• B) Chinese is a harder language to render in print.
• C) Gutenberg's version was easier to use and more efficient.
• D) There was less demand in China for machine copied books.

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Definitions:

Attractive Strategy

An approach or plan crafted to appeal to customers, stakeholders, or partners, aimed at achieving business goals or competitive advantage.

Marketers

Professionals who are involved in the promotion and selling of products or services, including market research, advertising, sales, and distribution, aiming to meet consumer needs and achieve business objectives.

Everyday Low Pricing Strategy

is a pricing model where companies consistently offer products at low prices rather than relying on sales or discounts, aiming to attract price-conscious consumers.

Big Box Stores

Large retail establishments, typically part of a chain, that offer a wide variety of goods under one roof in sizable, warehouse-like spaces.