What Did Marshall McLuhan Mean by the Statement, "The Medium

question 34

Multiple Choice

What did Marshall McLuhan mean by the statement, "the medium is the message"?

• A) He meant that the form the message takes, as well as the content of the message, can change people and societies.
• B) McLuhan meant that the form of the message is more important than the content of the message.
• C) Messages should always be given in the most engaging form to ensure that people will pay attention.
• D) People can only fully appreciate messages that are given in a combination of media forms, like an audio-visual message

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Definitions:

Productivity

The measure of the effectiveness of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Quantitative Measure

An evaluation tool that uses numerical data to assess performance or outcomes.

Efficiency

The ability to accomplish a task or produce a desired outcome with the least amount of waste, effort, or resources.

Self-managers

Individuals who effectively regulate their own behavior and decisions towards achieving personal and professional goals.