How Can Diversity in Casting for Television Shows Benefit Corporations

question 39

Multiple Choice

How can diversity in casting for television shows benefit corporations?

• A) Programs with diverse casts have lower production costs.
• B) Shows with diverse casts get higher ratings.
• C) If the cast is comprised of only minorities, the ratings soar.
• D) A diverse cast makes people assume the corporation is diverse, too.

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Definitions:

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various media channels.

Nonpersonal Communication

A type of messaging that does not involve direct personal contact between the sender and receiver, such as advertising, publicity, and sales promotions.

Identified Sponsor

An entity or person who is openly acknowledged as funding or endorsing an advertisement or promotional activity.

Pioneering

The act of being the first to develop or use new methods, areas of knowledge, or activities, often leading to innovation in a field.