How Is Alternative Media Different from Traditional Media

question 79

Multiple Choice

How is alternative media different from traditional media?

• A) Alternative media is controlled by corporations.
• B) Alternative media supports the mainstream view.
• C) Alternative media is one-way from producer to consumer.
• D) Alternative media allows comments that help shape it.

---

Definitions:

Direct Competitors

Businesses or entities that offer the same or very similar goods or services to the same customer or target market.

Catalog Retailer

A business that sells products through catalogs mailed to customers, who can place orders by mail, telephone, or online.

Competitive Advantage

An attribute or situation which positions a company more favorably or at an advantage relative to its competitors in the industry.

Distinctive Competency

A unique capability or skill that gives an organization a competitive advantage over its peers.