______ Is the Degree to Which an Action Is Believed

question 71

Multiple Choice

______ is the degree to which an action is believed to hurt others.

• A) Severity of public response
• B) Perceived harmfulness
• C) Level of public agreement
• D) Legal culpability

---

Definitions:

Marketers

Professionals involved in the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Global Entry Strategies

Techniques and methods businesses use to enter foreign markets, including exporting, licensing, franchising, or through joint ventures.

Significant Capital

Refers to a substantial amount of money or resources used by a company to fund significant investments or projects.

Global Franchising

A business strategy that involves a company licensing its business model and brand to operators in other countries.