The '_____?' Technique Is a Useful Means of Filtering Irrelevant

question 11

Short Answer

The '_____?' technique is a useful means of filtering irrelevant material out of your answer and helping you to focus only on the central issues raised by the question.

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Definitions:

Trademark Registry

An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.

Brand Equity

The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.

Functional Benefits

are the practical or utilitarian advantages that a product or service offers to its users.

Consumer-Brand Connection

The relationship and emotional bond that develops between consumers and a brand, influencing loyalty and purchasing behavior.