In a Nike Commercial That Uses Classical Conditioning to Increase

question 5

Multiple Choice

In a Nike commercial that uses classical conditioning to increase sales, a famous, well-liked athlete is wearing a new brand of sneakers, in hopes that people will feel more positive toward the sneakers when seeing them in the store. What is the unconditioned stimulus in this situation?

• A) sneakers
• B) the athlete
• C) being liked
• D) increased sales

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Definitions:

Purchasing Power Risk

The risk that the value of money will decrease over time, eroding the real value of investments and returns.

Conservative Investment

An investment strategy that prioritizes the preservation of capital and a steady flow of income, typically involving lower-risk securities such as bonds or high-quality stocks.

Inflation Pace

Refers to the speed at which the general level of prices for goods and services is rising over time.

Whole-life Insurance

Whole-life Insurance is a type of permanent life insurance policy that remains in effect for the insured's whole life and includes an investment component known as the cash value.