In a Nike Commercial That Uses Classical Conditioning to Increase

question 5

Multiple Choice

In a Nike commercial that uses classical conditioning to increase sales, a famous, well-liked athlete is wearing a new brand of sneakers, in hopes that people will feel more positive toward the sneakers when seeing them in the store. What is the unconditioned stimulus in this situation?

• A) sneakers
• B) the athlete
• C) being liked
• D) increased sales

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