Strategies Used by the Ego to Distort Reality and Relieve

question 16

Multiple Choice

Strategies used by the ego to distort reality and relieve anxiety and guilt are called ________.

• A) defense mechanisms
• B) cognitive reappraisals
• C) juvenile thinking
• D) primary process thinking

---

Definitions:

Exclusive Distribution

A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.

Point of Difference

A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.

Channel Conflict

A situation where channels for the same product or service compete with each other, potentially reducing profitability for one or all channels involved.

Exclusive Distribution

A distribution strategy where a product is sold exclusively through a specific retailer or distributor.