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Unrelated Diversification
A business strategy where a company expands into industries or markets that are not related to its existing business activities.
Acquiring New Businesses
The process by which a company purchases or takes over other businesses to expand its operations, market reach, or product offerings.
Related Diversification
A strategy where a business expands into new areas that have a connection or relation to its existing operations or markets.
GE Business Screen
A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.
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