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Derek is an attractive business man.Based on information from the 'what is beautiful is good effect' and the 'halo effect' How are we likely to view and treat Derek? What life expectancies are we likely to have for Derek?
Economic Profits
The difference between a firm's total revenue and its total costs, including both explicit and implicit costs, representing the excess over the opportunity cost.
Perfect Competition
A market structure characterized by a complete lack of friction or impediments to the entry of new firms, where all sellers and buyers have access to the same information and no individual entity can influence the market price.
Market Price
The present cost at which a service or asset is available for purchase or sale.
Perfect Competitor
A theoretical market structure where many buyers and sellers exchange identical products, and no single entity can influence the market price.
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