Compared with an Attitude Formed Through the Peripheral Route,an Attitude

question 12

Multiple Choice

Compared with an attitude formed through the peripheral route,an attitude formed through the central route will:

• A) be more likely to produce a negative outcome.
• B) remain more resistant to persuasion.
• C) exert no impact on cognition and behavior.
• D) be influenced only by external cues.

Comprehend the diffusion of innovation theory and its implications for marketing strategies.

Identify the characteristics and behaviors of different groups of product adopters (innovators, early adopters, early majority, late majority, and laggards).

Understand the differences and purposes of alpha and beta testing in product development.

Identify sources of new product ideas and understand their importance in innovation.

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Definitions:

Highly Anticipated

Eagerly expected or awaited, often with excitement.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty and integrity.

Colourful Pictures

Images that are rich in colors and visually striking, often used to attract attention or convey specific emotions.

Negative Message

Communication that conveys refusal, denial, or an unfavorable outcome, often requiring careful wording to maintain professionalism and tact.