Attractiveness of the Source Becomes Less Important When

question 55

Multiple Choice

Attractiveness of the source becomes less important when:

• A) the consumer values the credibility of the source.
• B) the consumer does not have motivation.
• C) when the source is the same gender as the consumer.
• D) when the source is younger than the consumer.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a response without any need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without the need for prior learning.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.