If Doug Is Passionate About His Views on the Issue

question 30

Multiple Choice

If Doug is passionate about his views on the issue of abortion,which of the following is a true statement?

• A) He will be resistant to counterattitudinal messages.
• B) He will be receptive to counterattitudinal messages.
• C) He will be persuaded by the attractiveness of the source.
• D) He will process new information about this issue through the peripheral route.

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Definitions:

Marginal Cost Curve

A graph that displays how the expense of producing one additional unit of a good changes as production volume varies.

Average Variable Cost

The variable cost per unit of output.

Short-Run Marginal Cost

The cost incurred by producing one more unit of a product or service in the short term, where some inputs are fixed.

Average Variable Cost

The cost per unit of output that varies with the level of production, excluding fixed costs.