Distinguish Between Peripheral Route Processing and Central Route Processing

question 14

Essay

Distinguish between peripheral route processing and central route processing.What determines whether people are likely to process information through the central route compared with the peripheral route? Describe at least two important factors that help determine the route people take.

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Definitions:

Existing Producers

Companies or individuals that are currently producing and selling goods or services within a market.

Consumer Surplus

The discrepancy between what consumers are prepared and able to spend on a good or service and the actual amount they end up paying.

Price Falls

Situations where the market prices of goods or services decrease over time.

Surplus Increase

A scenario where the excess of supply over demand rises, indicating a larger availability of goods or services than there are consumers.