Suppose You Were Asked to Design a Persuasive Advertisement for a New

question 65

Essay

Suppose you were asked to design a persuasive advertisement for a new running shoe.Describe how you might design the persuasive communication for an audience with a high need for cognition.How would your message differ if your target audience had a low need for cognition?

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Definitions:

False Conclusion

An incorrect or misleading outcome derived from flawed reasoning or misunderstanding of facts.

Difficulty

The level of challenge or complexity associated with accomplishing a task or solving a problem.

Temporal Synchrony Bias

The cognitive bias whereby individuals give more weight to events that happen simultaneously or in close succession.

Sinister Attribution Bias

The tendency for people to perceive more malevolence in the actions or intentions of others than is actually present.