How Can an Advertiser Increase the Persuasiveness Off a Message

question 46

Multiple Choice

How can an advertiser increase the persuasiveness off a message?

• A) Use a source that shares similarities to the target audience.
• B) Use an attractive source.
• C) Use a source that is perceived to have credibility.
• D) An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.

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Definitions:

Income Taxes Payable

This account reflects the amount of income taxes a company owes to the government but has not yet paid, representing a liability on the balance sheet.

Income Tax Expense

The cost incurred by businesses or individuals due to earnings, calculated according to government tax rates and laws.

Pretax Financial Income

The income of a company before taxes have been deducted, commonly used in the context of reporting and financial analysis.

Permanent Difference

A difference between the book income and taxable income that will not reverse over time.