Which of the Following Statements About Fear-Based Appeals Is FALSE

question 10

Multiple Choice

Which of the following statements about fear-based appeals is FALSE?

• A) Fear-based appeals attempt to provoke fear in order to change the behavior of the audience.
• B) The effectiveness of fear-based appeals varies.
• C) Fear-based appeals seem to be most effective when they attempt to prevent a negative outcome.
• D) Fear-based appeals seem to be most effective when they attempt to promote a positive outcome.

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Definitions:

Pretesting

The process of testing an advertisement or campaign on a small scale before launching it to a wider audience to assess its effectiveness.

Developing

The process of growth and expansion in terms of improvement, innovation, or advancement in a particular area or field.

Assessing

The act of evaluating or appraising a situation, person, or system to determine its conditions or value.

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