Sally Is Running for Governor and Is Producing a Campaign

question 40

Multiple Choice

Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform.Research shows that the most effective advertisement she could make would:

• A) outline her plans for immigration reform without mentioning her opponent's plan.
• B) be shorter and vaguer than her opponent's.
• C) present both her and her opponent's views, and refute her opponent's position.
• D) focus just on slandering her opponent.

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Definitions:

ROE

Return on Equity, a measure of a corporation's profitability that reveals how much profit a company generates with the money shareholders have invested.

Expected Earnings

The forecasted income of a company, often used by investors to gauge the company's future profitability.

Common Shareholders' Equity

The amount of money that would be returned to shareholders if all the company's assets were liquidated and all its debts paid off.

Replacement Cost

The cost to replace an asset with another of similar kind and quality at current prices, without deduction for depreciation.