Individuals with Low Need for Cognition Are More Likely to Be

question 85

Multiple Choice

Individuals with low need for cognition are more likely to be persuaded by ___________ rather than by____________.

• A) the quality of the message; peripheral route cues
• B) peripheral route cues; the quality of the message
• C) the gender of the source; peripheral route cues
• D) the credibility of the source; peripheral route cues

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Definitions:

Average Total Cost Curve

A graphical representation that shows the average total cost of producing different quantities of a good.

Diminishing Returns

A principle stating that if one factor of production is increased while other factors are held constant, the output per unit of the variable factor will eventually decrease.

Output Levels

Quantities of products or services produced within a given timeframe, reflecting the scale of a company's or industry's production.

Spreading

The practice of diversifying investments or risks to minimize potential losses.