In Order to Improve a Campaign Advertisement So That It

question 76

Multiple Choice

In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition,you could:

• A) make the advertisement longer.
• B) make the advertisement more intellectually stimulating.
• C) use a more attractive source.
• D) elaborate on all of the complex issues involved in the campaign.

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Definitions:

Audience Benefit

The positive impact or value that an audience gains from consuming a piece of content, attending an event, or engaging with a message.

Negative Organizational News

Information shared within an organization that is unfavorable, such as layoffs, losses, or other adverse events.

Closing Paragraph

The final segment of a written document or communication, typically summarizing the main points or indicating a conclusion.

Restate The Refusal

The practice of rephrasing a denial or rejection in a way that aims to soften the impact or maintain a positive relationship with the recipient.