Distinguish Between Peripheral Route Processing and Central Route Processing

question 14

Essay

Distinguish between peripheral route processing and central route processing.What determines whether people are likely to process information through the central route compared with the peripheral route? Describe at least two important factors that help determine the route people take.

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Definitions:

Phonemes

The tiniest sound elements in a language that can differentiate one word from another.

Graphemes

The smallest units of written language that represent a sound in a word, such as letters, letter combinations, or diacritics.

Decoding

The process of translating units of print into units of sound.

Syllables

Units of organization for sequences of speech sounds, typically consisting of a vowel sound with or without surrounding consonants.