Examlex
Which of the following does not fall under the category of campaign advertising?
Transtheoretical Model
A theory of behavior change that outlines five stages individuals move through when modifying behavior, from precontemplation to maintenance.
Relapse
The recurrence of a disease or symptoms after a period of improvement.
Maintenance Stage
The phase in behavior change models where individuals work to sustain their newly adopted healthier behaviors over time.
Action Stage
A phase in the Transtheoretical Model of Behavior Change where individuals actively implement behavior changes towards a goal.
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