Examlex
The empathy-altruism model of prosocial behavior emphasizes that:
Goods And Services
Products and activities provided by businesses to satisfy the needs and wants of consumers.
Buying Process
The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.
Internal Stimulus
Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.
Low-involvement Purchase
Buying decisions made by consumers with minimal research and consideration as the product is often inexpensive and perceived as low risk.
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