The ________ Norm Refers to the Expectation That If We

question 55

Multiple Choice

The ________ norm refers to the expectation that if we help others,they will in turn help us.

• A) social empathy
• B) social responsibility
• C) reciprocity
• D) social relationship

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Definitions:

Gatekeeper

A gatekeeper in a communication context refers to a person or entity that controls access to information or resources, often acting as a filter of that information.

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

Channel Overload

A situation where the amount of information being sent exceeds the communication channel's capacity, leading to congestion and comprehension difficulties.