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_______ and _______ developed a major theory called the Decision Model of Bystander Intervention.
Post-purchase Stress
The anxiety or concern felt by consumers after making a purchase, typically due to doubts about the decision or the product's performance.
Purchase Remorse
A feeling of regret or doubt experienced by a consumer after making a purchase decision.
Build-Up Method
A method used in finance to estimate the required rate of return on an investment, starting with a risk-free rate and adding risk premiums.
Market Potential
The estimated maximum total sales revenue of all suppliers in a specific market for a certain time period.
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