Examlex
Journalists
Product-line Pricing
A pricing strategy where different products within the same category are priced differently based on features, benefits, and cost of production.
Line Item Pricing
A pricing method where each individual item or service is priced separately rather than bundled together.
Discretionary Pricing
A pricing strategy where the seller has the flexibility to set prices based on market conditions, costs, or personal judgment.
Perceived Value
The consumer's assessment of the worth or utility of a product based on its ability to meet needs and expectations, relative to its cost.
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