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In what ways does the media demonstrate racial bias?
Psychographic Characteristics
Attributes relating to consumers' lifestyles, interests, attitudes, values, and personality traits, used in market segmentation to understand buying behaviors.
Lifestyles
Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.
Disposable Income
The amount of spending money available to households after paying taxes.
Geographic Segmentation
The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.
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