Why Do Public Opinion Results Differ When Questions Concerning Affirmative

question 97

Multiple Choice

Why do public opinion results differ when questions concerning affirmative action are referred to in terms of "preferential treatment" rather than "affirmative action to overcome past discrimination"?

• A) The former casts a positive connotation, whereas the latter is somewhat more negative.
• B) The former casts a negative connotation, whereas the latter is somewhat more positive.
• C) Results would differ because there is no way to adequately measure public opinion.
• D) The results would not differ because everyone understands the concept of affirmative action in the same way.

---

Definitions:

Opponent Process Theory

A psychological and neurological model that explains a wide range of behaviors, including vision and emotions, by proposing that certain elements (e.g., colors or feelings) operate in opposition to each other.

Trichromatic Theory

A theory explaining color vision as a result of the eye containing three types of receptors sensitive to different light wavelengths.

Colour Vision

The ability of the eye and brain to distinguish objects based on the wavelengths of light they reflect, emit, or transmit.

Somatosensory Cortex

A part of the brain located in the parietal lobe that processes sensory information from the body, including touch, temperature, and pain.