Why Would the Period During Which Data for a Survey

question 116

Multiple Choice

Why would the period during which data for a survey is gathered matter?

• A) Respondents might not be paying attention.
• B) Respondents' views might be affected by political events that are occurring at the time of the survey.
• C) Respondents might be primed by an earlier question to think of a later question in a positive or negative way.
• D) It does not have any effect on the results.

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Definitions:

Fair Value

An estimate of the price at which an asset or liability could be exchanged between knowledgeable, willing parties in an arm's length transaction.

Equity Method

An accounting technique used to record investments in other companies when the investor has significant influence over the company.

Acquisition Cost

The total cost incurred to acquire an asset, including the purchase price and all related expenses.