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Discuss how recent vice presidents have transformed the office into a more significant entity in government with a focus on the 21st century.
Reputational Capital
The value derived from the positive perception of a business or brand by its customers, stakeholders, and the broader public.
Non-Working Spend
Marketing expenses not directly related to content creation or media buying, such as research, strategy development, and agency fees.
Campaign Assets
The tangible and intangible items that are used to support and promote a campaign, including visuals, content, and digital resources.
Bridging Social Capital
Social networks that connect individuals from diverse backgrounds, providing access to new information and opportunities through weak ties rather than close relationships.
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