When a Plant Is Used to Draw Media Attention or Gauge

question 29

Multiple Choice

When a plant is used to draw media attention or gauge public reaction, this is defined as:

• A) Someone who unknowingly tips off the media
• B) A fake tip to draw attention to a certain cause
• C) A trial balloon
• D) A carefully placed tip designed to defame a political candidate

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Definitions:

Profit Margin

The ratio of net profits to revenues for a company, indicating the efficiency at which it can convert revenue into profit.

Return on Investment

A financial ratio that calculates the gain or loss generated on an investment relative to the amount of money invested.

Investment Turnover

A financial ratio that measures the efficiency of a company's use of its investments in generating sales revenue.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit divided by the cost of the investment.