One of the Strengths in Philip Crosby's Theory on Quality

question 9

Multiple Choice

One of the strengths in Philip Crosby's theory on quality is that:

• A) it is solely based on statistics and therefore objective.
• B) he believes in aiming quality efforts at the lower operational levels.
• C) it gives attention to transforming the quality culture of an organization.
• D) he believes in aiming the quality efforts at the higher operational levels.