This Type of Validity Refers to Whether a Survey Instrument

question 9

Multiple Choice

This type of validity refers to whether a survey instrument appears to measure what it purports to measure.

• A) Criterion validity
• B) Construct validity
• C) Face validity
• D) Content validity

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Definitions:

Support Function

Services or activities within an organization that assist the core operations or departments without directly generating profit, such as HR and IT.

Value Chain Analysis

A method for dissecting a business's activities to assess its competitive strengths and identify ways to create efficiency and value.

International Strategy

Actions by which companies manage differences across borders to create advantages over their competitors.

Entry Modes

Strategies or methodologies that businesses employ to enter new markets or start operations in different countries, including joint ventures, franchising, and direct exports.