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According to McGuire's "inoculation theory," audiences are less susceptible to opposing arguments if you first present them with
Equilibrium Price
The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, resulting in a stable market condition.
Decrease in Supply
A reduction in the availability of a particular good or service in the market.
Downward-Sloping Demand
A fundamental economic principle stating that, ceteris paribus, the quantity demanded of a good falls as the price of the good rises, illustrated by a downward-sloping demand curve.
Equilibrium Quantity
The quantity of goods or services supplied that is equal to the quantity demanded at the market equilibrium price.
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