A Computer Program on a Mobile Device or Windows 8

question 87

True/False

A computer program on a mobile device or Windows 8 computer is also called an app.

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Definitions:

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.

Psychological Influences

The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.

Situational Influences

External factors, such as time, location, and social context, that affect consumer behavior or decision-making processes.

Consumer Purchase Decision Process

The stages a consumer goes through in making a decision to buy a product, typically including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.