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After reading this chapter, you know that the study of genomics is helping clinicians to understand better the interaction between genes and the environment. This new information and knowledge will continue to help clinicians find ways to improve health and prevent disease. How do you envision patient care will change based on genomics in 10 years, 20 years, or 50 years in the future?
Market Growth Potential
The capacity for expansion or increased sales within a market, considering current trends and consumer demand.
Product Substitutes
Alternative goods or services that consumers can choose as replacements for another item, usually because they fulfill similar needs or functions.
Buying Power
The capacity of individuals or groups to purchase goods and services, often influenced by income, credit, and economic conditions.
Market Segment
A group of consumers or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
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