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An effective drug shows a lower rate of causation than the placebo.
Tangible Assets
Physical and material assets that have intrinsic value, such as machinery, buildings, and inventory.
Intangible Assets
Non-physical assets that have value, such as patents, trademarks, copyright, and goodwill.
Sales Potential
An estimate of the maximum total revenue a product or service can generate under ideal conditions.
Business Owners
Individuals who legally possess a company or business, bearing the risks and enjoying the benefits of the entity's operations.
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