Examlex
The specific collection of values and norms that are shared by people and groups in an organization, and that control the way they interact with each other and with stakeholders outside the organization is called:
Trialability
The degree to which a product can be experimented with on a limited basis before full adoption.
Warby Parker
An American online retailer of prescription glasses and sunglasses, known for its home try-on program.
Premarket Testing
The process of evaluating the market potential of a new product or service before its full-scale launch, often involving selected consumers or client feedback.
Concept Testing
The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.
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