A(n)____ Variable Is a Variable That Can Store More Than

question 87

Multiple Choice

A(n) ____ variable is a variable that can store more than one value.

• A) indexed
• B) array
• C) scripted
• D) evaluated

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Definitions:

Benefit Segmentation

A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.

Geodemographic Segmentation

A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.

Loyalty Segmentation

The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.