By ______ Years Ago, Modern Human Beings Had Spread to Every

question 38

Multiple Choice

By ______ years ago, modern human beings had spread to every continent except Antarctica.

• A) 2,000
• B) 12,000
• C) 2 million
• D) 5 million

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Definitions:

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.