Which of the Following Best Describes Social Desirability Bias

question 2

Multiple Choice

Which of the following best describes social desirability bias?

• A) Respondents will only provide answers to interviewers they regard as socially desirable
• B) Respondents answers to questions are related to their perception of the social desirability of those answers
• C) Interviewers will often try to steer respondents toward the most socially desirable response
• D) Market researchers will only interview those who they feel are the most socially desirable

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Definitions:

Political Party

An organized group of people with similar political aims and opinions, that seeks to influence public policy by getting its candidates elected.

Governmental Regulations

Laws and rules established by government agencies that dictate business practices, standards, and behaviors.

Socio-Cultural

Referring to the social and cultural dimensions or factors that influence an individual's behavior, values, and perceptions.

Technological

Relating to or involving technology, especially in the context of new and innovative digital or electronic devices.