What Is Not a Characteristic of a Brand

question 13

Multiple Choice

What is not a characteristic of a brand?

• A) To identify origin
• B) A strong jingle
• C) To communicate meaning
• D) To differentiate one firm from another

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Definitions:

Peg Word Method

A mnemonic technique that involves linking words to numbers by creating vivid associations between them to remember lists or sequences.

False Memory

A psychological phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Loftus and Coan

Researchers known for their work in the field of memory, particularly in how suggestions can create false memories.

Memory Storage

The process of retaining information in the brain over time.