The Key Insight of the Service Dominant Logic of Marketing

question 23

Multiple Choice

The key insight of the service dominant logic of marketing on branding is ______.

• A) services firms should be branded
• B) users buy brands for the services they offer
• C) manufacturers should also sell services
• D) none of these

---

Definitions:

Self-Disclosure

The act of revealing intimate aspects of ourselves to others.

Bystander Effect

A psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.

Food Court

A large area within a shopping mall or complex where various food vendors offer meals from multiple cuisines, with common seating available.

Presidential Candidate

An individual who is officially nominated or declares themselves in contention for the presidency.