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A consultant suggests your brand should act like a rebel. What approach of branding does this refer to?
Rebate
A partial refund to someone who has paid too much money for tax, rent, or a utility, or an incentive payment to induce a particular purchase or behavior.
Cash Balance
The amount of cash in a company's accounts at any given time, important for ensuring liquidity and operational compatibility.
Inventory Loan
A loan that is secured by the inventory of a business, allowing the company to use its inventory as collateral.
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