To Identify Jobs to Be Done, Brand Managers Should Look

question 2

Multiple Choice

To identify jobs to be done, brand managers should look for which of the following?

• A) Poorly solved problems
• B) Things customers try to avoid
• C) User innovations
• D) All of these

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Definitions:

Machover's

Refers to the Machover Draw-A-Person Test, a projective psychological test used to assess personality and emotional functioning.

Goodenough-Harris

A drawing test used as a measure of intelligence in children, where children are asked to draw a person.

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts, feelings, and desires.

Advanced Skills

Skills that go beyond basic proficiency, requiring higher levels of knowledge, experience, or training.