How Can a Brand Avoid Becoming Commoditized

question 18

Multiple Choice

How can a brand avoid becoming commoditized?

• A) Educate consumers to ask for the brand name of the product
• B) Sue competitors for copying their brand
• C) Innovate to broaden the brand's meaning
• D) All of these

Be aware of the principles of U.S. trade policy regarding tariffs and trade barriers.

Differentiate between fair trade and free trade in the context of labor, environmental, and public health standards.

Identify the role and goals of the International Labour Organization (ILO).

Recognize the importance of labor standards and collective bargaining rights in global trade agreements.

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Definitions:

Total Revenue

The cumulative sum of funds a business accumulates from selling products or offering services over a specific duration.

Government

The organization or system by which a community or nation is governed, responsible for making and enforcing laws, policies, and regulations.

Exclusive Right

A legal privilege that allows the holder to be the sole individual or entity with the authority to utilize, produce, or sell a particular product or service.

Copyrights

Legal rights granted to creators for the protection of their original works, including literary, musical, artistic, and certain other intellectual works.