Quantitative Research Is Useful Because It Does What

question 14

Multiple Choice

Quantitative research is useful because it does what?

• A) Enables you to measure differences between brands
• B) Generates interesting stories about the brand
• C) Helps consumers access subconsciously held information
• D) None of these

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Definitions:

Intermediate Products

Goods used as inputs in the production of other goods, including raw materials, components, and subassemblies.

Market Value

is the amount for which something can be sold in a given market at a particular time.

Final Products

Goods and services that have completed the production process and are intended for final consumption or investment.

Value Added Approach

This is a method for calculating GDP that sums the values added at each stage of production, avoiding the double-counting of intermediate goods.