Which Qualitative Tool Is Both Effective and Efficient for Brand

question 3

Multiple Choice

Which qualitative tool is both effective and efficient for brand managers in identifying associations?

• A) Ethnography
• B) Focus groups
• C) Netnography
• D) Projective techniques

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Definitions:

Dim Illumination

Refers to low levels of light in an environment, impacting visibility and sometimes mood or behavior.

Rods

Photoreceptor cells in the retina of the eye that are highly sensitive to light and enable vision in low-light conditions.

Cones

Photoreceptor cells in the retina of the eye that function best in bright light and are responsible for color vision and sharpness of vision.

Light Sensitivity

An increased susceptibility or responsiveness to light, which can cause discomfort or the need to squint or close the eyes in bright conditions.