Why Are Brand Managers Encouraged to Monitor Fringe Ideas R

question 8

Multiple Choice

Why are brand managers encouraged to monitor fringe ideas r conversations?

• A) To identify any doppelganger threats
• B) To identify sources for cultural brand innovation
• C) To identify un-predicted brand-related conversations
• D) All of these

---

Definitions:

Designing Studies

The process of planning and structuring research investigations to systematically investigate a topic or hypothesis.

Sexism

Bias, generalization, or unfair treatment, often directed at women, based on gender.

Social Research

It refers to the scientific study of society, employing various methodologies and techniques to collect and analyze data to understand human social behavior and social structures.

Sociological Method

The systematic, structured approach to investigating and understanding social phenomena, principles, and practices.